Challenge: Large consumer products company needed to know who the customers were for its new product launch.

Custom targeting model

Result: Most successful product launch in the company's history.

Challenge: Large financial firm needed to "land" its attitudinal research across its entire file.

Insight: Analytical routines built a "bridge" between attitudinal data and the firm's customers.

Result: Client matched tailored advertising messages to specific customer segments.

Challenge: Hundreds of franchise owners needed better local market strategies.

Insight: A custom market intelligence portal showed dramatic variance in each franchise's local trade area drive-time.

Result: Franchise owners changed ad strategies to match each franchise's unique trade area saving money on wasted advertising spend.

Challenge: Clients wanted to know who still buys when the economy turns down. SpendR

Insight: Discretionary income and discretionary spending was tracked across relevant consumer and geographic markets.

Result: Clients focused marketing budgets on geographies and segments where spending levels held up, improving returns on marketing investment.

Challenge: Large retail shopping center developer saw disappointing results from new location.

Insight: SpendR analysis showed that the locations' trade area had too many high income, low spending households.

Result: Client repositioned the location based on a truer understanding of consumers in its trade area.

Challenge: Large data provider wanted to find new ways to tap into its hidden data assets.

Insight: A custom market intelligence platform was designed that demonstrated the power of the client's data assets.

Result: Current and new clients gained compelling new ways to use the data, driving totally new revenue streams.

Insight: Combining a market demand model and "relative attraction" of different locations pinpointed best new sites and calculated the impact on existing stores.

Result: Franchisees now open new sites with confidence as they predict new sales and the impact on their other locations.

Challenge: Sometimes it's not how much data you have, it's what you don't have that counts.

Insight: Market Vue introduced two companies, each with holes in their data sets, and showed them how 1 + 1 = 3.

Result: Each client now adds new revenue streams that previously were unavailable.

Insight Experts with Complex Customer Data

Market Vue Partners is the solution to understanding your customer data – or when you don’t have any data at all.

Who thought data could be so exciting?

When you are drowning in data how do you make sense of it?

Data. Analytics. Visualization.

Market Vue Partners converts ordinary data into extraordinary insights. No matter how complex or large the data set, we will find the compelling stories buried inside your data. Find out how we do it.

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