by admin | Jun 9, 2011 | blog, Creativity, database marketing, Results, Social Media
I work in a creative business. I work for a consumer analytics company that crunches millions upon millions of consumer data points every day. Creative? Really? No, it’s not because you need to be creative to make the numbers say anything you want. Nor should...
by admin | Apr 15, 2011 | Analysis, blog, database marketing, Local marketing, Privacy, Retail, Targeting
Jan Davis, Advisor, Market Vue Partners Is it possible for a marketer to "know too much?" Too much data can lead to analysis paralysis. The wrong data can lead to the wrong actions. And even the right data can be misused. From Norshore Meats and Deli, my...
by admin | Mar 11, 2011 | blog, database marketing, Local marketing, Social Media
Jan Davis, Advisor, Market Vue Partners Wine merchant Gary Vaynerchuk says, "At its core, social media requires that business leaders start thinking like small-town shop owners . . . Only the companies that can figure out how to mind their manners in a very...
by admin | Feb 3, 2011 | blog, Local marketing, Retail, Social Media
Janet M. Kennedy, Director Market Development, Market Vue Partners You are in social media, whether you know it or not. As a “private” citizen any personal data that is public domain can be searched and sold. I have friends new to social media who are...
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