by admin | Apr 15, 2011 | Analysis, blog, database marketing, Local marketing, Privacy, Retail, Targeting
Jan Davis, Advisor, Market Vue Partners Is it possible for a marketer to "know too much?" Too much data can lead to analysis paralysis. The wrong data can lead to the wrong actions. And even the right data can be misused. From Norshore Meats and Deli, my...
by admin | Mar 1, 2011 | blog, Franchise, Local marketing, Potential, Prospects, Retail, Targeting
Janet M. Kennedy, Director Market Development, Market Vue Partners Charles Darwin’s theory of "survival of the fittest" is well known and often used as a rationalization for the success or failure of a business venture. But what happens in retail if the...
by admin | Feb 17, 2011 | database marketing, Local marketing, Retail
David Stirling, President, Market Vue Partners A generation ago, marketing pundits declared the advent of CRM and database marketing were technology’s answer to "how to bring back the personal service of the local, corner store." Today’s rapid...
by admin | Feb 3, 2011 | blog, Local marketing, Retail, Social Media
Janet M. Kennedy, Director Market Development, Market Vue Partners You are in social media, whether you know it or not. As a “private” citizen any personal data that is public domain can be searched and sold. I have friends new to social media who are...
by admin | Feb 1, 2011 | blog, Local marketing, Potential, Retail
Jan Davis, Adviser, Market Vue Partners Every year the fashion magazines proclaim that "X" is the new black. For 2011, the mavens proclaim the color "frost" is the new black. Cheetah is the new black. Gray hair is the new black. Now marketers of all...
by admin | Jan 28, 2011 | blog, Geo-Metrics, Local marketing, Primary market, Retail
David Stirling, President, Market Vue Partners One of the more difficult challenges marketers face is knowing how to match the right medium and audience when analyzing local markets. Local markets are different. That is especially true when looking at stores,...
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