by admin | Mar 1, 2011 | blog, Franchise, Local marketing, Potential, Prospects, Retail, Targeting
Janet M. Kennedy, Director Market Development, Market Vue Partners Charles Darwin’s theory of "survival of the fittest" is well known and often used as a rationalization for the success or failure of a business venture. But what happens in retail if the...
by admin | Feb 22, 2011 | blog, database marketing, Potential
Janet M. Kennedy, Director Market Development, Market Vue Partners Do you recall the famous line delivered by diminutive actress Zelda Rubenstein as Tangina the spiritualist in "Poltergeist"? After tumultuous and life threatening events she declared "this...
by admin | Feb 11, 2011 | blog, Local marketing, Potential
Jan Davis, Advisor, Market Vue Partners Performance Vs Potential – Are my top performers my top performers? How are your stores doing so far this year? Same store sales up or down? How do you measure and reward your far-flung teams? And how do you know...
by admin | Feb 1, 2011 | blog, Local marketing, Potential, Retail
Jan Davis, Adviser, Market Vue Partners Every year the fashion magazines proclaim that "X" is the new black. For 2011, the mavens proclaim the color "frost" is the new black. Cheetah is the new black. Gray hair is the new black. Now marketers of all...
by admin | Jan 15, 2011 | Analysis, Behavioral Data, blog, database marketing, Potential, Segmentation
Jan Davis, Partner and Board Member, Market Vue Partners So why DO we put time and energy into segmenting our customers? I can think of three great reasons: 1. We want to identify customers with the highest propensity and potential to buy more of all the goods and...
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