by Janet Kennedy | Feb 24, 2014 | Analysis, database marketing, Healthcare, Local marketing
Today’s Raleigh News & Observer reported about the closing of a downtown grocery store and the impact that had on local residents’ ability to eat healthy foods. Because of the closing, that area is now considered a “food desert” meaning an urban resident would...
by admin | Apr 15, 2011 | Analysis, blog, database marketing, Local marketing, Privacy, Retail, Targeting
Jan Davis, Advisor, Market Vue Partners Is it possible for a marketer to "know too much?" Too much data can lead to analysis paralysis. The wrong data can lead to the wrong actions. And even the right data can be misused. From Norshore Meats and Deli, my...
by admin | Mar 24, 2011 | Direct Mail, Local marketing, Results, Targeting
Janet M. Kennedy, Director Market Development, Market Vue Partners Mark Twain, one of America’s foremost novelists and noted satirist was twice reported as dead during his lifetime, to which he countered with the now famous saying "The report of my death is...
by admin | Mar 11, 2011 | blog, database marketing, Local marketing, Social Media
Jan Davis, Advisor, Market Vue Partners Wine merchant Gary Vaynerchuk says, "At its core, social media requires that business leaders start thinking like small-town shop owners . . . Only the companies that can figure out how to mind their manners in a very...
by admin | Mar 1, 2011 | blog, Franchise, Local marketing, Potential, Prospects, Retail, Targeting
Janet M. Kennedy, Director Market Development, Market Vue Partners Charles Darwin’s theory of "survival of the fittest" is well known and often used as a rationalization for the success or failure of a business venture. But what happens in retail if the...
by admin | Feb 17, 2011 | database marketing, Local marketing, Retail
David Stirling, President, Market Vue Partners A generation ago, marketing pundits declared the advent of CRM and database marketing were technology’s answer to "how to bring back the personal service of the local, corner store." Today’s rapid...
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