by Janet Kennedy | Feb 24, 2014 | Analysis, database marketing, Healthcare, Local marketing
Today’s Raleigh News & Observer reported about the closing of a downtown grocery store and the impact that had on local residents’ ability to eat healthy foods. Because of the closing, that area is now considered a “food desert” meaning an urban resident would...
by Janet Kennedy | Jan 2, 2014 | Analysis, blog, database marketing
Market Vue Partners is a company focused on helping our clients by digging deeper, learning more and providing insights to grow their companies. Is it easy? No, but we’ve been doing it since customer database analytics was born. Is it fun? Numbers geeks will...
by admin | Aug 7, 2013 | Accountable Care Organizations, ACO, Analysis, Behavioral Data, blog, database marketing, Healthcare, Pharmaceutical
Market Vue is excited to be part of the launch team for a new LinkedIn group. The NC Healthcare and Pharmaceutical Marketing Thought Leaders is intended to bringing together a broad range of professionals from hospitals, healthcare providers, physicians, marketers, ad...
by admin | Jul 5, 2011 | Behavioral Data, blog, Targeting
Jan Davis, Advisor, Market Vue Partners How do you identify which customers are most likely to respond to your next marketing message? If you’re like most marketers, you target based on their past behavior. Who responds to email and who to direct mail? Which...
by admin | Jun 9, 2011 | blog, Creativity, database marketing, Results, Social Media
I work in a creative business. I work for a consumer analytics company that crunches millions upon millions of consumer data points every day. Creative? Really? No, it’s not because you need to be creative to make the numbers say anything you want. Nor should...
by admin | Apr 15, 2011 | Analysis, blog, database marketing, Local marketing, Privacy, Retail, Targeting
Jan Davis, Advisor, Market Vue Partners Is it possible for a marketer to "know too much?" Too much data can lead to analysis paralysis. The wrong data can lead to the wrong actions. And even the right data can be misused. From Norshore Meats and Deli, my...
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