by admin | Jun 9, 2011 | blog, Creativity, database marketing, Results, Social Media
I work in a creative business. I work for a consumer analytics company that crunches millions upon millions of consumer data points every day. Creative? Really? No, it’s not because you need to be creative to make the numbers say anything you want. Nor should...
by admin | Apr 15, 2011 | Analysis, blog, database marketing, Local marketing, Privacy, Retail, Targeting
Jan Davis, Advisor, Market Vue Partners Is it possible for a marketer to "know too much?" Too much data can lead to analysis paralysis. The wrong data can lead to the wrong actions. And even the right data can be misused. From Norshore Meats and Deli, my...
by admin | Apr 14, 2011 | Analysis, Behavioral Data, blog, database marketing, Results
Janet M. Kennedy, Director Market Development, Market Vue Partners Every year since 1998 a list is widely circulated that points out the cultural frame of reference for college freshman. Compiled annually by Benoit College, the “Mindset List for the Class of...
by admin | Mar 11, 2011 | blog, database marketing, Local marketing, Social Media
Jan Davis, Advisor, Market Vue Partners Wine merchant Gary Vaynerchuk says, "At its core, social media requires that business leaders start thinking like small-town shop owners . . . Only the companies that can figure out how to mind their manners in a very...
by admin | Mar 1, 2011 | blog, Franchise, Local marketing, Potential, Prospects, Retail, Targeting
Janet M. Kennedy, Director Market Development, Market Vue Partners Charles Darwin’s theory of "survival of the fittest" is well known and often used as a rationalization for the success or failure of a business venture. But what happens in retail if the...
by admin | Feb 22, 2011 | blog, database marketing, Potential
Janet M. Kennedy, Director Market Development, Market Vue Partners Do you recall the famous line delivered by diminutive actress Zelda Rubenstein as Tangina the spiritualist in "Poltergeist"? After tumultuous and life threatening events she declared "this...
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