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New LinkedIn group unites Healthcare & Pharmaceutical conversations
Market Vue is excited to be part of the launch team for a new LinkedIn group, the NC Healthcare and Pharmaceutical Marketing Thought Leaders.
History Repeats Itself
Jan Davis, Advisor, Market Vue Partners How do you identify which customers are most likely to respond to your next marketing message? If you're like most marketers, you target based on their past behavior. Who responds to email and who to direct mail? Which customer...
You need A Whack on the Side of the Head
I work in a creative business. I work for a consumer analytics company that crunches millions upon millions of consumer data points every day. Creative? Really? No, it's not because you need to be creative to make the numbers say anything you want. Nor should you...
The Marketer Who Knew Too Much?
Jan Davis, Advisor, Market Vue Partners Is it possible for a marketer to "know too much?" Too much data can lead to analysis paralysis. The wrong data can lead to the wrong actions. And even the right data can be misused. From Norshore Meats and Deli, my...
The Mindset List: Do you really know who your customers are?
Janet M. Kennedy, Director Market Development, Market Vue Partners Every year since 1998 a list is widely circulated that points out the cultural frame of reference for college freshman. Compiled annually by Benoit College, the "Mindset List for the Class of 2014"...
“The Report of my Death is an Exaggeration”
Janet M. Kennedy, Director Market Development, Market Vue Partners Mark Twain, one of America's foremost novelists and noted satirist was twice reported as dead during his lifetime, to which he countered with the now famous saying "The report of my death is an...
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