by admin | Apr 14, 2011 | Analysis, Behavioral Data, blog, database marketing, Results
Janet M. Kennedy, Director Market Development, Market Vue Partners Every year since 1998 a list is widely circulated that points out the cultural frame of reference for college freshman. Compiled annually by Benoit College, the “Mindset List for the Class of...
by admin | Mar 24, 2011 | Direct Mail, Local marketing, Results, Targeting
Janet M. Kennedy, Director Market Development, Market Vue Partners Mark Twain, one of America’s foremost novelists and noted satirist was twice reported as dead during his lifetime, to which he countered with the now famous saying "The report of my death is...
by admin | Mar 11, 2011 | blog, database marketing, Local marketing, Social Media
Jan Davis, Advisor, Market Vue Partners Wine merchant Gary Vaynerchuk says, "At its core, social media requires that business leaders start thinking like small-town shop owners . . . Only the companies that can figure out how to mind their manners in a very...
by admin | Mar 1, 2011 | blog, Franchise, Local marketing, Potential, Prospects, Retail, Targeting
Janet M. Kennedy, Director Market Development, Market Vue Partners Charles Darwin’s theory of "survival of the fittest" is well known and often used as a rationalization for the success or failure of a business venture. But what happens in retail if the...
by admin | Feb 22, 2011 | blog, database marketing, Potential
Janet M. Kennedy, Director Market Development, Market Vue Partners Do you recall the famous line delivered by diminutive actress Zelda Rubenstein as Tangina the spiritualist in "Poltergeist"? After tumultuous and life threatening events she declared "this...
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