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The Marketer Who Knew Too Much?

by admin | Apr 15, 2011 | Analysis, blog, database marketing, Local marketing, Privacy, Retail, Targeting

Jan Davis, Advisor, Market Vue Partners Is it possible for a marketer to "know too much?" Too much data can lead to analysis paralysis. The wrong data can lead to the wrong actions. And even the right data can be misused. From Norshore Meats and Deli, my...

The Mindset List: Do you really know who your customers are?

by admin | Apr 14, 2011 | Analysis, Behavioral Data, blog, database marketing, Results

Janet M. Kennedy, Director Market Development, Market Vue Partners Every year since 1998 a list is widely circulated that points out the cultural frame of reference for college freshman. Compiled annually by Benoit College, the “Mindset List for the Class of...

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Recent Posts

  • Look Beyond the Low Hanging Fruit
  • How good is your location?
  • The Good News/Bad News About Your Location
  • Sell HERE not THERE!
  • Do you live in a “food desert”?

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