by admin | Apr 15, 2011 | Analysis, blog, database marketing, Local marketing, Privacy, Retail, Targeting
Jan Davis, Advisor, Market Vue Partners Is it possible for a marketer to "know too much?" Too much data can lead to analysis paralysis. The wrong data can lead to the wrong actions. And even the right data can be misused. From Norshore Meats and Deli, my...
by admin | Apr 14, 2011 | Analysis, Behavioral Data, blog, database marketing, Results
Janet M. Kennedy, Director Market Development, Market Vue Partners Every year since 1998 a list is widely circulated that points out the cultural frame of reference for college freshman. Compiled annually by Benoit College, the “Mindset List for the Class of...
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