by admin | Jan 28, 2011 | blog, Geo-Metrics, Local marketing, Primary market, Retail
David Stirling, President, Market Vue Partners One of the more difficult challenges marketers face is knowing how to match the right medium and audience when analyzing local markets. Local markets are different. That is especially true when looking at stores,...
by admin | Jan 21, 2011 | Analysis, Behavioral Data, blog, Prospects, Segmentation
Jan Davis, Adviser, Market Vue Partners Once you have segmented your customers and identified your best customers – loyal, frequent shoppers who spend a lot – how do you find more like them? As direct and interactive marketers know, it’s easier said...
by admin | Jan 17, 2011 | Analysis, blog, database marketing, Segmentation
Jan Davis, Adviser, Market Vue Partners When we think about our fellow citizens as customers at Wal-Mart or at Louis Vuitton, we automatically group them by age, income, maybe gender. We remember those horrible pictures of badly-dressed consumers at Wal-Mart and...
by admin | Jan 15, 2011 | Analysis, Behavioral Data, blog, database marketing, Potential, Segmentation
Jan Davis, Partner and Board Member, Market Vue Partners So why DO we put time and energy into segmenting our customers? I can think of three great reasons: 1. We want to identify customers with the highest propensity and potential to buy more of all the goods and...
by admin | Jan 14, 2011 | Analysis, blog, database marketing, Segmentation
David Stirling, President Market Vue Partners Yes, it is counter-intuitive but it is a fact that has been celebrated for hundreds of years from experts on warfare such as Sun Tzu and Carl von Clausewitz to modern day marketers. Depending on who’s counting, the...
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