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Right-size your local media plan

by admin | Jan 28, 2011 | blog, Geo-Metrics, Local marketing, Primary market, Retail

David Stirling, President, Market Vue Partners One of the more difficult challenges marketers face is knowing how to match the right medium and audience when analyzing local markets. Local markets are different. That is especially true when looking at stores,...

Prospecting for Best Customers

by admin | Jan 21, 2011 | Analysis, Behavioral Data, blog, Prospects, Segmentation

Jan Davis, Adviser, Market Vue Partners Once you have segmented your customers and identified your best customers – loyal, frequent shoppers who spend a lot – how do you find more like them? As direct and interactive marketers know, it’s easier said...

Customer Segmentation: Why Demographics Don’t Cut It (Part 1)

by admin | Jan 17, 2011 | Analysis, blog, database marketing, Segmentation

Jan Davis, Adviser, Market Vue Partners When we think about our fellow citizens as customers at Wal-Mart or at Louis Vuitton, we automatically group them by age, income, maybe gender. We remember those horrible pictures of badly-dressed consumers at Wal-Mart and...

Customer Segmentation: Why?

by admin | Jan 15, 2011 | Analysis, Behavioral Data, blog, database marketing, Potential, Segmentation

Jan Davis, Partner and Board Member, Market Vue Partners So why DO we put time and energy into segmenting our customers? I can think of three great reasons: 1. We want to identify customers with the highest propensity and potential to buy more of all the goods and...

Where you compete trumps how you compete (Part 1)

by admin | Jan 14, 2011 | Analysis, blog, database marketing, Segmentation

David Stirling, President Market Vue Partners Yes, it is counter-intuitive but it is a fact that has been celebrated for hundreds of years from experts on warfare such as Sun Tzu and Carl von Clausewitz to modern day marketers. Depending on who’s counting, the...
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  • The Good News/Bad News About Your Location
  • Sell HERE not THERE!
  • Do you live in a “food desert”?
  • 2014 – Challenges and Insights
  • New LinkedIn group unites Healthcare & Pharmaceutical conversations
  • History Repeats Itself
  • You need A Whack on the Side of the Head
  • The Marketer Who Knew Too Much?

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Recent Posts

  • Look Beyond the Low Hanging Fruit
  • How good is your location?
  • The Good News/Bad News About Your Location
  • Sell HERE not THERE!
  • Do you live in a “food desert”?

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