Advanced Consumer Analytics for Energy & Utility Marketing

Energy Efficiency

Where do you look to meet efficiency goals after the low hanging fruit is gone?

Advanced Analytics

The low hanging fruit of targeting large energy users has already been picked so where do you look now?

Market Vue has been able to successfully translate lessons from other industries to impact utility analytics. We have helped banks, telecoms, retailers and tech firms dig deeper into their customer bases and find incremental opportunities – often small ones that add up in the aggregate to significant size.

Our data gurus know how to add comprehensive external demographic data points to our client’s customer data to develop more enhanced profiles, better modeling and highly targeted and efficient marketing lists.

Move the needle

Find multiple energy efficiency segments with micro-targeting.

Micro-Targeting

Highly targeted, data-driven efforts have changed the ways marketers reach consumers in every industry – even elections. The same is now true with energy efficiency.
Using sophisticated analytics routines, our deep data resources and decades of consumer behavior experience, Market Vue delivers on the kind of insights needed to make calculated and cost-effective marketing decisions.
Data-driven segmentation approaches are designed to track and analyze consumer behavior down to ever smaller groups so that offers and messages can be matched in ways that increase results.

Energy Vue Personas

Energy Vue Personas – the utility industry’s first custom segmentation system that combines energy efficiency and consumer engagement. 9 major groups and 27 custom clusters – each describes households’ need for energy efficiency, their interest in taking advantage of utility programs, their ability to participate, and the best media channel for reaching them. Use to help drive marketing campaigns and compare energy efficiency opportunities across different markets throughout the US.
No Energy Worries

No Energy Worries

Not a Priority

Not a Priority

Not Today

Not Today

Life Is OK

Life Is OK

How Does It Work?

How Does It Work?

Help? How?

Help? How?

The Green Life

The Green Life

Going Green

Going Green

Love to be Greener

Love to be Greener

Two Families

Almost identical demographic personas – yet completely different energy profiles.

More Data

Imagine two families with the same number and ages of their children, similar education profiles, incomes, ages and ethnic backgrounds. They have each lived in their equivalent sized homes the same length of time and their homes’ market values are virtually the same. Yet their energy profiles are dramatically different.
Typically, the differences between neighborhoods are greater than the differences between neighbors. That often means that if one homeowner in a neighborhood benefits from an energy efficiency investment then the neighbors likely will as well.

Market Vue’s Energy Score combines deeper data sets with a robust visualization dashboard to illuminate your marketing challenges and opportunities.

Energy Efficiency

Where do you look to move the needle after the low hanging fruit is gone?
It isn’t intuitively obvious. Large energy users, both residential and commercial, are likely to have already upgraded their HVAC systems, added smart thermostats, and made sure their homes or buildings weren’t leaking like sieves.
That is especially true for utilities that are several years into their energy efficiency mandates. The low hanging fruit has already been plucked so where do you look now?

Read More…

Imagine two families…

with the same number and ages of their children, similar education profiles, incomes, ages and ethnic backgrounds. They have each lived in their equivalent sized homes the same length of time and their homes’ market values are virtually the same. Yet their energy profiles are dramatically different.

Read More…

Move the needle

Find multiple energy efficiency segments with micro-targeting.
Highly targeted, data-driven efforts have changed the ways marketers reach consumers in every industry – even elections. The same is now true with energy efficiency.
Which consumers are “green” and will respond positively to sustainability messages? Who is primarily concerned with bottom-line financial returns and the faster the payback the better? Which customers are primarily interested in comfort, especially when the weather turns cold?

Read More…