by admin | Jun 9, 2011 | blog, Creativity, database marketing, Results, Social Media
I work in a creative business. I work for a consumer analytics company that crunches millions upon millions of consumer data points every day. Creative? Really? No, it’s not because you need to be creative to make the numbers say anything you want. Nor should...
by admin | Apr 14, 2011 | Analysis, Behavioral Data, blog, database marketing, Results
Janet M. Kennedy, Director Market Development, Market Vue Partners Every year since 1998 a list is widely circulated that points out the cultural frame of reference for college freshman. Compiled annually by Benoit College, the “Mindset List for the Class of...
by admin | Mar 24, 2011 | Direct Mail, Local marketing, Results, Targeting
Janet M. Kennedy, Director Market Development, Market Vue Partners Mark Twain, one of America’s foremost novelists and noted satirist was twice reported as dead during his lifetime, to which he countered with the now famous saying “The report of my death...
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