by admin | Mar 1, 2011 | blog, Franchise, Local marketing, Potential, Prospects, Retail, Targeting
Janet M. Kennedy, Director Market Development, Market Vue Partners Charles Darwin’s theory of “survival of the fittest” is well known and often used as a rationalization for the success or failure of a business venture. But what happens in retail if...
by admin | Jan 21, 2011 | Analysis, Behavioral Data, blog, Prospects, Segmentation
Jan Davis, Adviser, Market Vue Partners Once you have segmented your customers and identified your best customers – loyal, frequent shoppers who spend a lot – how do you find more like them? As direct and interactive marketers know, it’s easier said...
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