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Darwin and the Franchise Group

by admin | Mar 1, 2011 | blog, Franchise, Local marketing, Potential, Prospects, Retail, Targeting

Janet M. Kennedy, Director Market Development, Market Vue Partners Charles Darwin’s theory of "survival of the fittest" is well known and often used as a rationalization for the success or failure of a business venture. But what happens in retail if the...

Prospecting for Best Customers

by admin | Jan 21, 2011 | Analysis, Behavioral Data, blog, Prospects, Segmentation

Jan Davis, Adviser, Market Vue Partners Once you have segmented your customers and identified your best customers – loyal, frequent shoppers who spend a lot – how do you find more like them? As direct and interactive marketers know, it’s easier said...

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Recent Posts

  • Look Beyond the Low Hanging Fruit
  • How good is your location?
  • The Good News/Bad News About Your Location
  • Sell HERE not THERE!
  • Do you live in a “food desert”?

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