by admin | Jul 5, 2011 | Behavioral Data, blog, Targeting
Jan Davis, Advisor, Market Vue Partners How do you identify which customers are most likely to respond to your next marketing message? If you’re like most marketers, you target based on their past behavior. Who responds to email and who to direct mail? Which...
by admin | Apr 15, 2011 | Analysis, blog, database marketing, Local marketing, Privacy, Retail, Targeting
Jan Davis, Advisor, Market Vue Partners Is it possible for a marketer to “know too much?” Too much data can lead to analysis paralysis. The wrong data can lead to the wrong actions. And even the right data can be misused. From Norshore Meats and Deli, my...
by admin | Mar 24, 2011 | Direct Mail, Local marketing, Results, Targeting
Janet M. Kennedy, Director Market Development, Market Vue Partners Mark Twain, one of America’s foremost novelists and noted satirist was twice reported as dead during his lifetime, to which he countered with the now famous saying “The report of my death...
by admin | Mar 1, 2011 | blog, Franchise, Local marketing, Potential, Prospects, Retail, Targeting
Janet M. Kennedy, Director Market Development, Market Vue Partners Charles Darwin’s theory of “survival of the fittest” is well known and often used as a rationalization for the success or failure of a business venture. But what happens in retail if...
Recent Comments