Look Beyond the Low Hanging Fruit

Look Beyond the Low Hanging Fruit

Energy Vue – Data analytics solutions for the gas utility industry For gas utilities, the mandate to reduce energy usage has become┬ámore challenging with each new program year. Early energy efficiency marketing programs were able to send broad-based messages to...

History Repeats Itself

Jan Davis, Advisor, Market Vue Partners How do you identify which customers are most likely to respond to your next marketing message? If you’re like most marketers, you target based on their past behavior. Who responds to email and who to direct mail? Which...
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